With catching messages and striking

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In its early days, AIDA focused on print ads, which were very popular at the time . With the advancement of technology and the arrival of the digital world, this method was adapted to different communication channels and today it is a key tool in digital marketing strategies . Advantages of using the AIDA method The AIDA method offers multiple advantages that directly impact the results of any company: Clear structure: Allows you to organize communication objectively, guiding the customer from the first contact to the purchase. Versatility: Can be applied in various formats such as ads, landing pages, social media and emails.


Measurable results: It is easy to identify architect database which stage of the process is not working and adjust communication accordingly. Furthermore, this method is based on universal psychological concepts and emotional triggers, connecting with human emotions to capture attention, arouse interest and generate desire. See also: What is ERP and how to apply it in your company in a practical way How AIDA improves the sales funnel The AIDA method and the sales funnel are complementary tools that, when integrated, enhance persuasion and conversion. Here's how they work together: Top of the Funnel (Attention): images, AIDA helps attract qualified traffic.