Presence of synonyms of keywords in the text

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The relevance of a page increases if synonyms of keys, terms, and thematic words are used in the text content.

Presence of thematic synonyms in Description.

If the meta description of pages contains restaurants email list thematic synonyms, this has a positive effect on relevance in search results.

Presence of thematic synonyms in Titile .

This ranking factor is used by Yandex; thematic synonyms in the page title increase its relevance in general and the snippet in particular.

Presence of thematic synonyms in H1

Direct inclusion of keywords in this tag works to increase relevance better than thematic synonyms.

Literacy of the text.

Spelling and punctuation errors negatively affect the relevance of keywords. If punctuation errors are fraught, first of all, with problems with readability and have a negative impact on behavioral factors, spelling errors can lead to violations in the semantics of the keys, which will immediately affect the ranking.

Complexity of the text.

The indicator reduces the relevance of the page, and both the semantic and structural complexity of the publication are important.

Text complexity

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The main requirements for the text are simplicity, clarity and usefulness. Do not overload publications with sentences of several lines, an abundance of complex terms, phrases. The easier it is for people to read, the more useful the information, the more loyalty they will respond to your resource.

Nested queries.

This is the name for diluted keywords that have the required frequency of occurrence. Their presence in the text increases the relevance of the document and has a positive effect on the page ranking.

Morphological proximity of the text.

Search engines designate technical boundaries, but you shouldn't try to force the text into the designated boundaries. The publication should be a structural and morphological unity, the parts of which are interconnected.

Keywords relevant to the topic of the page should not be grouped in one text block. Keyword words not related to the content should also not fill a separate section of the publication to capacity.