Discovery and interest

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The 1st phase of the funnel is when the person seeks to understand exactly what problem they are facing.

It's like a patient who knows how to describe the symptoms he is feeling, but needs a doctor to discover what the disease is and treat it.

Naturally, at this stage, it is forbidden to talk about your product, as the person is neither interested nor ready to buy.

This is just meant to resolve doubts and better understand some concepts.

Stick to simple, introductory topics that interest the person, such as:

Why cash flow is essential for a business;
Essential accounting laws and regulations for every entrepreneur;
specifications on electronic payment receipts;
and many others.
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Consideration and intention
The middle of the funnel, known as the consideration stage, is when bahrain phone data the person understood their problem.

In your case, you need to keep the company's finances organized.

Now you want to consider the best option to solve your problem, and you will consider different options such as:

Using Excel spreadsheets ;
subscribe to an online accounting system;
hire a freelance accountant;
find an accounting office.
The idea is to direct interest to the solution you offer, but still without directly mentioning your services.

A great way to do that is by offering rich materials – such as ebooks, webinars and whitepapers – that elaborate further on the topic and highlight the advantages of your company’s method over others.

Don't stop using forms to generate leads in exchange for more advanced materials.

Here's a golden rule:

The more valuable the material, the more data (valuable to the business process) the person will be willing to give in exchange.