Private radio stations live from advertising. Advertising keeps them alive. Now that the radio stations' current listener numbers show that they are still reaching their audience and are being listened to for even longer, it is the right time for radio advertising! This gives advertisers an audience and private radio stations oxygen.
Oh, how grateful we are to Nik Hartmann. His departure from SRF pushed the virus out of the headlines for a brief moment. The same goes for Patrizia Laeri, who is moving to CNN Money . In iran rcs data contemporary terms: the two are swapping their cozy home office in Leutschenbach for a risk group: that of the advertising-financed media. Most likely - and they must have thought so too - now is the worst possible moment for a departure: advertising revenues in Switzerland have plummeted by up to 80 percent since Corona. For hiker Hartmann, it is clear that his professional future will not be a walk in the park.
But the question remains: why this exodus? Reto Scherrer, Roman Kilchsperger, Steffi Buchli and Jonas Projer are just a few of the stars who have left their long-term employer at a social distance. This is surprising, as no company can guarantee more celebrities than those at Leutschenbach. Perhaps the realization has also taken hold that there is not only life before death, but also outside of SRG. And the insight that an SRG job is no longer the absolute last resort. Of course there have always been prominent departures, but many have returned in the end: Röbi Koller, for example, television director Nathalie Wappler or, most recently, neo-talker Urs Gredig.