Local SEO is primarily of interest to companies that operate a store or branch for their local customers or offer services. You probably know it yourself: You are looking for a new dentist, the nearest cell phone shop, clothing store or a tradesman and receive various suggestions in your area.
Local SEO is an interesting marketing measure for companies with customer operations because this search engine optimization can work regardless of size and local establishment. This means that smaller or new companies also have the chance to be seen.
What does Google need from you?
Google uses around 200 criteria to deliver the right results for sri-lanka phone number data search queries. Keywords and backlinks are just two of the relevant factors for the search engine's (local) ranking.
Video: What do you need to consider for local search engine optimization?
The SEO professionals at Ryte summarize the most important criteria for a good local ranking:
1. Use keywords according to your buyer personas for your business and location.
2. Use Google My Business and maintain your profile.
Improve your local ranking with Google My Business
Improve your local ranking with Google My Business. © Google
3. Use consistent data (“NAP” data: Name, Address, Phone) that applies to all web entries.
4. Strive for positive ratings, reviews and positive references .
5. Seek backlinks from local websites.
6. Integrate local relevance into your content and meta data.
Do you have any questions about this topic? Or would you like to create a marketing strategy for your company? We would be happy to advise you!