Successful brands are not simply born, they are curated.
Smart brands not only know how to communicate well, they also know how to act effectively. It will be exciting to see which brands get lost in fear and which rise above it and initiate positive change. those who really make a difference.
Because where the deception of the public hong kong rcs data ends, the leading brands of tomorrow are created.
It was also incomprehensible that demonstrations were tolerated, while visits to museums, libraries or the zoo were not allowed.
It is not a new discovery that contradictory instructions are one of the worst things in communication processes. If we can no longer TRUST our superiors, we lose TRUST. Credibility is extremely important. It is built up with great effort and is quickly lost due to contradictory signals.
Anyone who checks the credibility of politicians will find that those with contradictory core messages are less successful in the long run. In my analyses, I am always amazed at how many candidates make contradictory statements. They maneuver, walk around in circles and contradict themselves. Unfortunately, voters rarely notice that someone is carelessly accepting contradictory statements or constantly changing their opinion like a chameleon changes color. Politicians probably count on the fact that voters have a poor long-term memory.