What is search query geo-dependency?

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Geo-independent queries are queries that are not tied to a specific region of the country and are not commercial. As a rule, these are general formulations, for example, "is it possible to drink the sea". However, there are exceptions ("which museums to visit in Moscow"). Despite the indication of the city, the query is geo-independent.

Why do you need to know and distinguish geo-dependence of formulations? The choice of the method of website promotion and the results of efforts depend on this. It is worth making a mistake with the method of increasing the search positions of the site and you can achieve exactly the opposite effect. How to understand that you lawyer email list have geo-independent queries and how to promote a site taking them into account, read on.


Most likely, you know that search engines automatically determine the location from which the request came (by IP address and some other indicators). The system algorithm works in such a way that in some cases the user is given results oriented to his location and relevant directly in this region (city or region).

What is search query geo-dependency?

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For example, you choose which cafe you want to have dinner at today. Enter the word "cafe" in the search engine and, if you are currently outside of St. Petersburg, you get the following result:

The results are focused on its location and relevant specifically to that region.

However, if the system determines that you are in the mentioned city, the list of recommendations will look completely different.

It can be concluded that this request is linked to the user's location, therefore it is geo-dependent.

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At the same time, the formulations that mention a specific city or some place are most often geo-independent, for example, "restaurants on Nevsky Prospekt in St. Petersburg." But even when using such a phrase, different results are possible. If, for example, a request came from Rostov, and some resource in the search engine database has a branch in this city, then, most likely, this site will have all the advantages in ranking.

In addition, it is worth considering that the advantages will be for sites with the domain name of the country or region from which the user accessed the Internet. Thus, the factor of geographical dependence is usually considered in relation to a specific country.

Geo-independent queries are queries whose search results do not correlate with the user's location. As a rule, such formulations are aimed at obtaining generalized information, for example, "when is the best time to plant raspberries". Sometimes the search results for the same query may differ slightly from each other. This is affected by the user's territorial affiliation.

For example, in the TOP-10 you can find only one difference. This state of affairs suggests the level of geo-dependence, since even for informational queries, the resources of the region where the person is located have advantages. Consequently, external signs do not always help to distinguish between geo-dependent and geo-independent queries.

Why do you need to know whether a wording is geo-dependent? It's quite simple: information resources are recommended to demonstrate geo-independent queries, while commercial resources, on the contrary, are better off displaying options that are most popular in a particular region. This approach allows you to economically spend the resources needed to promote key phrases. We will tell you how to improve the positions of regional queries in one of the following articles.