The Importance of Understanding the Differences in Promotion in Google and Yandex

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Unlike the rest of the world, the RuNet is not dominated by a single search engine by a huge margin, so it is important to understand the differences in promotion in Google and Yandex, because it is this pair that shares almost all the traffic.

Despite the fact that both of these search engines use similar principles, the difference in approaches can have a strong impact on the final place of the site in the search results, up to a gap of ten positions. And since Yandex and Google consider different factors more significant, combining promotion in both search engines can be a difficult task. In our article, we will tell you what is important for each search engine and how not to put your site under blocking filters.

First, a few words about website promotion in general. It is necessary to promote a website in Yandex if you want its positions for key queries to grow. RuNet websites are promoted mainly in Yandex, while in Ukraine the main search engine is Google: its popularity is 70%, and Yandex's is only 30%.

The main difference between promotion in insurance leads for seniors Yandex and Google is the attitude of search engines to texts. Among SEO specialists, there is a widespread opinion that Yandex is about content, and Google is about links. This is, of course, an extremely rough formula that does not describe all the nuances of the complex ranking process. One thing is certain: Yandex was developed by Russian-speaking programmers, and so were its algorithms.

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How to decide which search engine is best to promote your resource in? It's simple: a business selling goods and providing services in the Russian Federation definitely needs to promote its website in Yandex. And if you need to cover regions outside the CIS, then look at the official statistics on the shares of search engines at gs.statcounter.com.

Thus, in August 2019, the Russian search engine accounted for only 0.57% of all traffic in the global search engine rankings, while Google accounted for almost 93%. Let's compare the popularity of both systems in the Russian Federation:

According to StatCounter statistics, Yandex is 6.55% more popular than Google. How does this affect website promotion?The Importance of Understanding the Differences in Promotion in Google and Yandex

For businesses operating in the Russian Federation, it is advisable to promote in both Google and Yandex in parallel. This is an excellent opportunity for SEO specialists to apply all their professional experience and creative approach.