Cost per click value

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The question of how to reduce the price per click is asked by all entrepreneurs working in the online sphere. It is clear that the lower it is, the more profitable it is for business. There are more than enough methods to achieve the desired result - you just need to apply them in a timely and competent manner.

Much depends on what customer acquisition channels you use. Actions to reduce the cost per click on one Internet resource will differ from manipulations on another. And each advertising campaign has its own characteristics.


The cost per click is the amount of money withdrawn from the advertiser's account by Internet sites and search engines for one click on a link.

To get an idea of ​​the concept of "cost hotel email list per click", we can give an example. A cafeteria that recently opened in the city center invited advertisers to distribute discount coupons. After the leaflets were distributed, it turned out that the promotion attracted 10 new customers. The owner of the establishment paid 1,000 rubles for the advertising campaign, thus paying 100 rubles for one new visitor.

Each click implies a transition to a link to a site offering various goods and services that the consumer might be interested in. This means that the advertiser pays for the attention of each potential client.

Platforms for attracting new clients are not only search engines, but also various affiliate programs, email newsletters, targeted advertising on social networks, and mobile applications.

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The cost of one visit to the website depends on the type of channel. For example, to promote services, you were offered to set up advertising in search networks or partner cooperation. In this case, you have two options: set the maximum cost per click or set the price for one transition.

When using other Internet resources, costs may be calculated differently; for example, when sending emails, the cost per click will be determined as the ratio of the total cost to the number of clicks to the site from this resource.

Cost per click value

Let's consider two situations:

To set up targeted advertising on the social network Facebook, the entrepreneur spent 400 rubles, that's how much it cost him for 1000 impressions. Only ten people visited the site via the link. To calculate the cost of one click, the total amount of expenses should be divided by the number of clicks.

400 : 10 = 40 rubles. Here the price per click was 40 rubles.

The businessman paid 2,000 rubles to rent the banner. This fee is charged monthly. During the month, 60 people visited the site and viewed the advertisement. The price for one click was:

2000: 60 = 33 rubles 33 kopecks.

This way, you will be able to see how effective the chosen promotion method is. You can determine what indicators the cost per click depends on, and on this basis decide how to reduce the cost per click, or consider using another information channel.

Google Adwords and Yandex.Direct services also allow you to operate with this concept. When planning a budget, advertisers usually mean full control over expenses and free determination of their maximum cost by pricing strategy.