Send Them an Update About a Product or Feature They Wanted

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Hey [first name],

It’s been [number of months] since we last spoke. How’s everything going with [the problem they discussed with you]? Any gaps you’re looking to fill?

If so, I’d be happy to jump on a short call with you over the next week.

Best,

[Your name]
Why this works: Just like in the previous example, dissatisfaction with their current solution might spark a reply to this email. If they think there’s a chance to invest their budget into a better option, they’ll take it.

16.
“We can’t use your solution because it doesn’t give us [feature]—we can’t function without that.”

It’s one of those sales objections we can’t quite kazakhstan telegram data do something about… Until we can. If you spend a few minutes every time you lose a deal to take note of the reason for losing it, you’ll have a list of prospects to reach out to every time you launch a new product or feature.

Example:

Hey [first name],

The last time we spoke, you told me that not having [product capability] is a deal-breaker for you. I have some great news: [explain the latest product or feature that matches their need to choose your solution].

How does that sound? Let’s catch up over the next week. Would [date/time] work for you for a 15-minute call?

Best,

[Your name]
Why this works: You’re giving your prospect exactly what they wanted, but you couldn’t offer the last time around. Prospects whose needs haven’t drastically changed may want to return to this conversation.