If people are actively searching for “How to buy iPhone 15” and your site offers valuable and informative content on this topic
And, if your site has low bounce rates (meaning users spend a lot of time on your page) and other positive signs of engagement
...Google can interpret this as a signal of authority (in your niche) and trust (validating the quality of your content based on user engagement), which will lead to improved search rankings.
The key is to create high-quality content , intuitive navigation, a clear call to action, and other UX tactics that encourage users to click.
Create evergreen content:
As I've noted above, there's a need to go beyond republishing existing articles in the SERPs and create broader, more comprehensive content that addresses existing and potential search queries of users.
Kelvin Indig, growth advisor and angel investor, argues that AI algeria whatsapp number database cannot replicate two things: experience and expertise (at least not now). “WHO” creates the content is already essential, but it may become even more critical in the future. For example, some SMEs are so deeply interconnected with a topic that no machine could replace them, such as Tim Ferriss on self-improvement. Or David Ogilvy when he talks about copywriting.
Using Schema Markup for Ecommerce Sites
If you have an e-commerce site or sell any kind of product on it, use schema markup to improve the visibility of your product information on search results pages and encourage users to click through. Include vital data such as product ratings, pricing, availability, and reviews.
Schema markup helps search engine robots understand the content of your page and display it in a more structured and "rich" way.
And even though search engines don’t directly convert, appearing at the top of featured snippets increases your brand impressions. This benefits your brand in the long run.
3. Voice and visual search are the next big thing
Voice assistants like Alexa, Siri, and Google Assistant have made it much easier for people to make a purchase, find information online, and complete various tasks.
In 2022, more than 123 million people used voice assistants to search for information online. This number is expected to grow to 8.4 billion by 2024. Is this possible? Yes. A study shows that more than 1 billion voice searches are performed every month. And with the number of mobile users increasing daily, we can say that voice search will gain popularity in the future.
Visual search, a much less popular type of search, uses AI to help people search the internet through real images instead of text.
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Brands that appear as a result of these search queries can get a lot of traffic and, if they're lucky, potential paying customers.