Use article templates

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Wordy Headlines

The number of reposts on social networks depends on the length of the title. Writing H1 titles of 14-17 words (about 80 characters) is not only possible, but also necessary! This may surprise you, but such detailed titles are reposted 76% more often.

Expand the semantics of your posts

The basis of content marketing is the semantic core. To use all its possibilities, use Pixel Tools: it has a set of tools for working with semantics. You can select new key queries using:

Webmasters (specifically, the list of queries);

Wordstat parsing;

search suggestions (in the search engines themselves, on Avito or YouTube).

Google has another useful service for content furniture manufacturers in usa email list marketing – Keyword Planner, which shows keywords that competitor sites can rank for.

First, check the key phrases for which your page is already displayed in search engines, and then expand the semantic core.


To make content marketing more useful and effective and avoid having to come up with a new structure for each text, prepare several template article plans that are suitable for certain types of content and use them. For example, this structure could be:

Name.

Illustration.

Article lead.

Summary, list of advantages, description of benefits.

Subtitle.

List of steps to follow.

Conclusions or conclusion.

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For different topics, three or four such templates need to be developed so that they can be used to write product reviews, expert articles, comparative analysis of goods, etc.

This approach not only saves the copywriter's time, but also improves brand recognition and increases consumer trust: he gets used to the standard structure of your texts and navigates them better.

Add emotion to your headlines

Emotional headlines with a personal attitude to the topic are much more effective than formal and dry ones. There is a clear correlation between the presence of “live” phrases in article titles and the CTR indicator. But it is important not to cross the fine line (especially in Russian-language culture) separating a “human” post from clickbait.

Fill in the description meta tags

This meta tag is not taken into account by Google, but it plays a significant role for site visitors and increases CTR. Here is a proven template for composing a description:


And here is a snippet written using this template:

Headline: “20 Great Link Building Services [for 2020] – Backlinko”.

Description: “I tested 20 well-known link building services, including GroupHigh, Ninja Outreach, BuzzStream, Ahrefs, Moz, and more. Find out which ones worked best in 2020.”

In addition to following useful practical advice, a content marketer should track the results of campaigns – in a “before and after” format. Analyze:

Behavioral factors in Google. Enter your key phrase, specifying that you need access to the Google Analytics system, and look at the number of visits (total and from search), the behavior of visitors on the page during the session; compare the size of your snippet with competitors. Yandex has a similar toolkit.

Its main competitors in terms of text volume, number of query occurrences, number of internal and third-party links to it.

SEO tags (primarily H1-H6 headings, description, title) of the list of pages of interest.

Check the texts for compliance with the technical specifications you gave to the copywriter.

Constantly look for ways to improve your content strategy! Track the results of implementing certain recommendations and the number of visits to the site from search engines.