What podcasts do they listen to?

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Ask questions! Learn from the people you work with already or those you’ve coached in the past.
Draw from your personal journey. If you’ve built a coaching business around your own experience, you can empathize with the different stages of the journey and identify the thoughts, feelings, and struggles they’re facing daily.
Secondly, you need to understand where ideal clients are in their customer journey. Do incoming clients realize they need a coach? Have they already worked with other coaches in the past, or is this the first time? Are they willing to put in the necessary time to see results? Knowing where your clients are in your own pipeline is key to knowing how to reach them.

So, to sum up, (1) what is the problem? and (2) how does it show up for them?

3. Find Out Where They Consume Information
Where ideal clients get their information offers kazakhstan telegram data clues into whether or not they’re a good fit for your services. Are they searching for the answers you have?

If they attend Startup Grind events, follow Steli Efti, read Zero to One by Peter Thiel—and you coach budding startup entrepreneurs—you may have a match.

What they consume also reveals whether or not they are taking initiative, doing the research, and putting in work to achieve their goals. And if they are—where you can reach them.

So, what are these information sources? Consider:

What books and magazines do they read?
Which blogs, websites, or online forums do they frequent?
Who are the gurus or influencers they follow?
Where do they engage on social media?
Ask your best clients where they hang out. What inspires them? Where do they learn? Who do they trust? Then, you can work backwards to establish those sources as signals for an ideal customer.