Preliminary analysis of link opportunities

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Google values ​​the “strength” of the linking page over the “strength” of the entire domain. However, pages on high-authority domains are generally stronger than those on low-authority sites.

For this reason, Ahrefs Domain Rating is a good way to assess the relative quality of link opportunities.

However, you shouldn't judge the quality fishing and forestry email list of a website solely by the authority of the entire site. You should also consider the following factors.

Does it have high quality backlinks?

How many pages does it have? (usually less is better)

Does it link to a lot of websites? (Again, the less the better)

Does it publish high quality content?

How likely is it to exist in six months? A year? Five years?

Does it get organic traffic? How closely does its topic match your site's topic?

A global approach to increasing the authority of a site in Yandex and Google
Let's look at how to increase the authority of a website in 2 major search engines.

In Google
In 2018, Google updated its ranking algorithm for sites related to life and finance. Resources devoted to health, medicine, financial and legal services are now subject to additional strict requirements to ensure their quality and safety.

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Compliance with these requirements is necessary to prevent loss of money, health and life of visitors. An important parameter on the basis of which all sites are ranked, and especially significant for the resources described above, is the Page Quality rating. It takes into account three indicators that make up the EAT abbreviation: Expertise, Authoritativeness and Trustworthiness.

High demands on EAT pages are not only placed on content that affects life and financial well-being. Similar demands are placed on the expertise of creators of scientific, news and other content that can potentially affect the happiness, well-being and safety of users, such as topics on DIY repairs and raising children.

Properties that a high quality page should have:

a specific, useful goal that is successfully achieved on the page;

high level of expertise , authority and reliability;

high quality content with an informative title;

information about the person responsible for the site , for commercial sites - complete customer service data;

positive reputation of the creator of the site or content on it.

In Yandex
In August 2018, Yandex replaced the TIC indicator used to evaluate resources with the site quality index (SQI). The assessment depends on the extent to which Yandex believes the project is useful for users. This indicator is regularly updated, and can either grow or be reset if any violations or attempts to manipulate the SQI value are detected.

The following factors influence the ICS:

number of site visitors;

audience satisfaction with the site;

the degree of trust in the site on the part of Yandex and its users;

other parameters not announced by search engine representatives.