How to predict the performance of a Google Ads campaign

[sharminakter]

Here we return to the example of our fictitious clothing retailer, establishing forecasts for a campaign whose objective is to sell wedding dresses.

Note: You can either enter the keywords individually or upload a .csv file.

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Step 2 : You should now see forecasts for the keywords you entered or uploaded. You won’t see keyword ideas, but rather a preview of how your campaign (and keywords) are expected to perform. First, you’ll see this information grouped within a campaign:

keyword planner forecast
This data is a great way to understand the estimated ukraine telegram number database number of clicks and opens your campaign should get over a 30-day period, as well as the expected cost and recommended daily investment. You'll also see the expected CTR (click-through rate), average CPC (average cost per click), and the position where people will see your ads.

To take your research further and understand the business impact, you can “ add conversion metrics ” by simply entering the expected conversion rate and value.

You will then get a forecast of the performance and expected returns of your campaign.

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Warning: You can’t run a successful Google Ads campaign without this data. It helps you identify which keywords should be profitable and which ones aren’t. Don’t run a campaign blindly when this data is available, for free.