Information and Commerce

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For the Yandex search engine, all resources are divided into two types - informational and commercial. When forming the search results feed, the algorithm takes into account the specifics of the request. If you place a turnkey article like "buy bricks in Saratov" on your purely informational site, it will be ranked lower than the same materials from commercial sites.

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Sometimes Yandex independently decides to event planner email list transfer resources from informational to commercial and vice versa. For example, you opened an online store of gardening products and at the same time maintain a blog in which you give recommendations on landscape design. Yandex algorithms can determine the informational direction of your resource as the main one and rank it based on this decision.

There are difficulties with determining such changes. You will have to carefully monitor the site's positions separately for commercial and informational queries. As a result, you may find that the resource is ranked much better as an information platform, although your main goal is to sell. Therefore, it is necessary to pay more attention to the commercial focus of the site so that Yandex changes its decision.

4 ways to return articles to Google and Yandex indexing
So, you've experienced a sharp drop in rankings and discovered that your page has dropped out of the index. First, it's important to understand that:

4 ways to return articles to Google and Yandex indexing

The presence of a similar article in the index will automatically lead to the search engine algorithm considering it as the original source, and yours, which has been removed from the database, as a copy.

In fact, authorship is assigned to the site that first published the controversial content. But whether the robot will figure out which of the identical materials should be placed above the other in the search results is a big question.

The article will have to go through indexing and ranking again. No one guarantees that it will return to the same positions it occupied before the sanctions.

Now let's talk about directly returning pages to the index.

Change of address

It is no secret that search engines index fresh content better. The easiest way to return a single page to the index is to assign it a new address and set up a 301 redirect from the old address to maintain normal operation of links and weight transfer from external resources.

Content adjustment

There is no need to completely rewrite the article, it is enough to add one sentence so that the engines change the value of the modified operator, and search engines receive a signal to re-check the material. For the robot, this will be a completely different article, which it will index and rank.

Next, we will tell you how to return an article in Yandex and Google separately. The fact is that pages rarely fall out of both search engines at once. In addition, the return methods are significantly different.