Your personal style

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Are you looking for a secret that will help you stand out from your competitors? The main thing is to have your own unique style that you use for the selling design of the site. Font, logo, slogan, trademark, main colors of the design - everything should be individual, associated with you. Identity should work. This way potential clients will notice you and respond to your advertising.

High quality photos
To increase sales, your website should electrical contractors email list have high-quality product photos. Firstly, they themselves attract people's attention. Secondly, they allow the buyer to carefully examine the product: the texture of the fabric, the neatness of the seams, the quality of the material, the finishing elements.

Strive to post original photos on the site. Take a series of photos that show how people use your products in everyday life, show the products from all angles. If you do not have the opportunity to do high-quality, you can take images from stocks (in high resolution).

In addition, 3D models of goods attract the attention of potential customers. With their help, you can examine the product, evaluate it, imagine how this or that thing will look in the apartment.

Place emphasis
To make the site convenient for users and attract their attention to what you need, place accents on its pages. Pictures and videos, thoughtfully placed on the page, create a much more advantageous visual effect than a solid wall of text. If you want the buyer not to miss information about the warranty period or the possibility of a refund, put bright icons next to this information.

If you don't have many ideas of your own on this point, take a look at how Apple, Microsoft or Samsung's interactive product pages are designed.

Useful ideas
All truly convenient store websites with a selling design use various creative ideas for the comfort of customers. These can be 3D models of goods that can be viewed in more detail, delivery cost calculators, online fitting rooms. When users see that the store owner has taken care of their convenience, they appreciate it and are happy to buy new products from him.

You also, of course, know about chatbots or shopping assistants. For example, Yandex has Alice — with her help, you can place an order on AliExpress in a couple of minutes. Just enter the data or say it out loud, Alice connects to your account, selects the product together with you and places the order. If you can create something similar on your site, it will significantly increase its efficiency.