Carry out an SEO audit of your website

[sharminakter]

Page loading speed . A major indicator for search engines keen to provide a quality web experience. But also for Internet users, who are very impatient! Many studies show that they expect (at least 50% of them) to see pages load in less than 3 seconds...
Adaptation to mobile devices . An essential technical lever when we know that more than 55% of global web traffic comes from mobile devices, according to StatCounter .
Displaying pages in HTTPS . Internet users care about the security of their data, especially when entering payment information. As browsers now indicate unsecured sites, HTTPS has become a necessity, both to ensure the trust of Internet users, but also from an SEO point of view.
Rule #7: Give the right directions to search engine robots
If the robots come to visit your web pages on their own (this is called "crawling"), it is nevertheless useful to give them a helping hand. By directing them to the right pages, you benefit from a significant SEO boost, for example by indicating to them which areas of your site deserve to be visited as a priority.

Bots are very busy. Given their busy schedules, they can only dedicate a certain amount of time to your website.

Using the robots.txt file makes their job easier: placed at the root of the site, it gives them clear instructions to prohibit certain areas (for example a private intranet) so that they can focus on the others to index (pages intended for the public).

Rule #8: Practice local SEO
Local SEO is an extremely powerful digital weapon for spain telegram number database businesses whose customers are located in a limited area, or for brands whose points of sale are anchored locally. In short, for anyone who needs local visibility.

If you manage a network of opticians in a city center, you have no interest in an American or a Chinese person arriving on your website. "Local" SEO therefore aims to prioritize, in search results, the requests of customers likely to be geographically close to your stores.

Local SEO involves using “long tail” keywords with geographic precision. Generally, this is a city, for example: “Vierzon sunglasses”. When you know that 88% of Internet users performing a local search on their phone go to a store during the day, you can understand the interest of local SEO.