Any product must be accompanied by a graphic image

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Even if you do not have a material product, but a course, training, webinar - in any case, its graphic visualization is needed. This can be a photo, picture, table, graph, diagram. The main thing is that it is clearly understandable what kind of product it is. The graphic accompaniment should be attractive, "juicy" so that a person wants to buy the product.

The target action must be clearly formulated

Successful options: “Call”, “Get a discount”, “Order”, unsuccessful: “Send”, “Call now”, “Find out more”.

Don't forget about the "Share" button on social dental email list networks

This can be a good advertisement and even bring in profit.

The site structure and navigation should be simple

Try to minimize unnecessary actions that separate the client from choosing a product and buying it. Don't overdo it with related products and services.

Everyone loves gifts

Don't skimp on gifts for customers. A small gift won't hurt the company's budget, but it will definitely help to replenish the ranks of regular customers. Come up with promotions, give discounts and promo codes, this has a great effect on sales.

Use A/B testing

You don't have to know and apply all the marketing tricks from the first days of your website's existence, but over time, if you understand them, the benefits will be enormous. By conducting A/B testing, you will be able to get to know your target audience better, and promotions and offers will hit the mark with greater accuracy.

To create a truly successful sales proposition and match the needs of the target audience, you need to understand at least a little the psychology of the buyer. What is important to him, what are he willing to part with his money for, what fears and concerns does he have, what can attract him in your product, what benefit does it bring? Knowing the profile of your client, you will be able to create a more effective, catchy offer.

For example, the headline "Grab two burgers, pay for one" is aimed at young people, and the second one - "Fresh home-baked goods, from the oven to your table" - at middle-aged people with different needs and values. You need to write texts not for a wide audience, but try to reach a specific client, the one your product is designed for.

3 typical mistakes in developing a selling website
We have reviewed the recommendations for creating a popular selling website, now let's look at the most common mistakes:

Lack of purpose

Often customers contact a company creating Internet resources with a request: "We just want a website. Everyone has one, but we don't." They don't know why they need it and don't set any specific task. This is an absolutely wrong approach. Any selling website must have a goal. This could be an increase in profits, an influx of new clients, an improvement in the organization's image, etc.

Incorrect technical specifications or their absence

Sometimes companies or clients do not want to spend their time on creating a technical task and consider it an unnecessary action. And when accepting work from a specialist, they find a lot of mistakes and a complete discrepancy with their ideas about the results of his work. This is to be expected when a professional creates a website based on his preferences, "blindly".

The contractor is a specialist in websites, and the customer, for example, in finance. Only you know what nuances need to be taken into account when creating a branded selling resource, what information is most important.