Moving away from Excel

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Measure 3. Rearrange the top page Objective: To transform the nine appeals on the home page into a pathway to generate more leads. Assumption: It is said that users read diagonally from the top left to the bottom right. By rearranging the order of information provided, it may be possible to appeal to users more easily and lead to leads. Implementation details: Rearrange the nine issue-based appeals on the top page. Implementation period: August 2017 ~ Result: ○ We were able to see where the clicks were most likely to occur.


Although there was some variation depending on afghanistan telegram database the content of the appeal, it was found that the click rate differed by 10 times when comparing the same month (Figure 1). In response to this, we replaced the location of the appeal most likely to lead to a lead with the location most likely to be clicked, and as a result, the click rate increased by 2.9 times (Figure 2). As of July 2018, we are continuing this initiative with the aim of increasing conversions from there.


Measure 4. Add 3 points to the summary of the case Purpose: Prevent potential leads from abandoning a page by allowing them to immediately determine if the page contains what they are looking for. Assumption: By being able to determine immediately whether an article is of interest to users at the first glance, disappointment can be eliminated. This may be useful for matching articles with users who want to read them. Implementation details: Add three points summarizing the article contents and customer comments to the beginning of the case study page (5 cases).