Definition and prioritization of the eight conversion events: Advertisers can select and prioritize up to eight pixel events per domain . Conversion events also include any custom conversions. these eight conversion events cannot be measured or used to optimize and target campaigns. The limit of eight conversion events applies per domain.
Checking ad groups: Ad groups that are america rcs data optimized for conversion events that do not belong to the eight previously defined events and are therefore no longer available are automatically deactivated. It is therefore necessary to check active ad groups and - if they are optimized for a conversion goal that is no longer available - adjust them.
Adjustment of the attribution window: Facebook will now rely on a standard 7-day click attribution model. Other currently existing attribution windows and attribution periods will be removed. This means, for example, that conversions that occur eight days after clicking on an ad can no longer be assigned to the corresponding campaign and the revenue generated from them no longer counts towards the campaign's ROAS. Existing campaigns and any automatic rules that may exist must be adjusted accordingly to the 7-day click attribution window.