Four Common Myths About Content Performance Debunked by Our Experts

[sharminakter]

Myth 1: Bounce rate is an important metric for all types of content . The importance of bounce rate depends on the type of page and traffic source. There is also no correlation between bounce rate and a post’s ranking. While this metric isn’t very useful for evaluating blog posts and other pages that attract organic traffic, it works well for pay-per-click and product landing pages.
Myth 2: The higher the word count, the more likely you are to rank higher . It’s often thought that longer content tends to rank for more keywords simply because it has more words. In reality, to perform well, you still need content that evokes emotion, makes sense, and tells a story. Long-form content performs better because it’s comprehensive and covers a topic in depth.
Myth 3: Conversion rate is the only effective way to measure content . Conversion rate is the only way to judge how well your content is performing, especially in the top and middle of the funnel. For example, you might use your content as a networking and sales enablement tool, such as reaching out to potential podcast guests or writing an article about someone. Conversion rates are typically much higher for users who come from sales pages than from blog posts. Yet blog posts have many other roles to belize telegram number database play besides converting traffic into sales, such as:
get quotes from contributors who help you build your network;
increase reach on social networks;
build links and thus improve your site's authority score.
Myth 4: The more views, the better . Views matter, but only when they translate into tangible results. Additionally, this metric can’t always give you the right data about your audience. Interaction time, especially if it’s over 8 minutes, can be more crucial because it shows whether you’ve made the right connections with your customers, which increases the chances of conversions.
Content Analysis Tools to Have on Hand
It’s both an art and a science: it’s about researching the client’s goals, then finding an idea, a “North Star” to guide you, and an editorial strategy to go with it. Then, using reporting and analytics as a follow-up to continue improving what you have.

Keith Reynolds, Founder and CEO.