Create a new warehouse

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Even if you live somewhere in the Far East, you don't have to store your products there. Set up a warehouse in Moscow, and the goods can be quickly sent to any point in the country.

Use Viber and WhatsApp.

These tools help increase sales by speeding up order processing. Usually, when communicating via messengers, the one-minute rule is followed: the manager contacts the client almost immediately after the request is sent. The specialist answers all questions, collects the necessary data and accepts the order for processing. In addition, via architects email list Viber or WhatsApp, the buyer can confirm the fact of payment so that the employees immediately begin to collect the parcel.

In large companies, payment data is loaded into 1C at certain times, usually once a day. Accordingly, the application processing begins some time after its payment.

Every businessman should understand: the faster the order is accepted, the better!

Make the page focus on your main goal.

There is a criterion called attention ratio – the ratio of the number of hyperlinks on the page to the number of targets. For a landing page, it should be 1:1.

The main purpose of the page

Source: shutterstock.com

This means that all components of a one-page website, including the title, images and design elements, must correspond to its main task - to push the user to the target action (subscription or purchase).

During a study by Unbounce, a company that has been creating sales pages for a long time, it was found that when the number of hyperlinks on a landing page is reduced from 10 to 1, the CTR increases by 31%.

As mentioned above, selling goods through one-page sites does not imply a wide variety of options for action. If there are too many, it is difficult for the user to make a choice.

The point of such a site is to offer the client a specific solution to the problem.

Showcase the product.

One of the integral components of a landing page is large, high-quality product photos. In some cases, a zoom function is added to examine the smallest details of the product.

Larger images on a page can increase sales by 10%.

Another way to influence conversion is video content. It is desirable that the duration of videos does not exceed five minutes, otherwise users will not watch it to the end.

Gain trust.

Customer Reviews

Source: shutterstock.com

According to statistics, more than 90% of consumers read reviews about a product online before purchasing it. The opinion of those who have already used the product is the most compelling argument.

To avoid users wasting time searching for reviews, place them directly on the sales page. For example, this is what the British company Express Watches did. Stories of satisfied customers on the landing page increased its conversion by 58%.

Another way to increase your credibility is to show off your professional awards or excerpts from publications about your product in reputable media.

It is important that users do not have any doubts about the authenticity of your product. This was also worked on by the Express Watches specialists, who managed to increase the landing page conversion by more than 100%. All they did was change the slogan promising the best price next to the image of Japanese Seiko watches to the text "Authorized Seiko dealer".

The result is an extraordinary increase in sales.