As a tool for obtaining brief information

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If, say, a person is looking for a definition of an unfamiliar term or needs to get a phone number for an organization, SERP will help them do this by providing all the necessary information. Now there is no need to click on various links to find the answer.

Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted restaurants email list over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

Today we will share with you 6 of the most valuable documents that we have developed for our clients.

Download for free and implement today:


Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer

9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals

How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers

Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website

40 Services for Working with Blog Content
We have collected the best services for working with content

How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
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SERP Structure
The structure of the information page includes organic and commercial results, quick answers, queries related to the main one, as well as additional control elements:

Organic Search
This definition characterizes the result that a search engine (SE) produces according to a specific algorithm.

With the help of special programs, the so-called search robots, all information collected at the user's request is indexed on websites. This process is the formation of a PS database indicating data about the web page and the materials contained on it. Information that best meets the requirements of user requests is called relevant and is at the top of the search results.

As a rule, organic search results are represented by a snippet - a block containing brief information about the site, indicating its title and web address.

In addition, the user may be presented with images, various documents and files, videos, maps – everything that is relevant to his request.

Organic Search

Commercial issue
These are nothing more than PR ads, for which the advertiser pays. They are marked accordingly and are located at the top or bottom of the organic search results. The ads can be presented in the form of a banner or act as a hint in the search bar.

How often and in what volumes do commercial results appear? This depends on what topic interests the user and how competitive it is. Obviously, if the latter indicator is high, then you will see more advertising blocks. By the way, one of the functions of the Yandex search engine is to “show only commercial offers”. By setting the appropriate parameter, you can easily find the product or service you are interested in.