URL Optimization Tips

[subornaakter20]

URL SEO requires a systematic approach:

Do not include the hashtag "#" in the link

Google does not recommend using hashtags when generating URLs, as search algorithms do not index the part of the link that comes after this symbol. The same applies to anchors, which allow users to quickly navigate to the desired part of the page.

The Yandex search engine is more loyal to these signs: its crawlers easily index such URL addresses and include them in the results for user queries: when clicking on such a link, the visitor psychiatrist email addresses immediately gets to the required fragment of the web resource.

Use keywords

If you are promoting a page for a specific query, be sure to use its keywords when writing the URL. This will have a positive effect on the page's ranking, since search algorithms will understand the content. In addition, such addresses are convenient for Internet users themselves.

URL Optimization Tips

Use hyphens to separate words

Search engines do not recommend writing words together in links - this makes them unreadable for crawlers and difficult for users to perceive. However, you should not use underscores or spaces to separate words. The most suitable symbol, easily and simply perceived by the indexing algorithms of any search engine, is a hyphen.

Generate short URLs

Addresses that are too long make it difficult for both Internet users and search robots to perceive them. Always try to shorten links as much as possible. Let's look at an example. Let's say you have the following link:


From it, the search robot understands that the page will be about hockey, but the link structure contains too much unnecessary information that distracts from the essence. It is easy to reduce it to a simple and understandable form:


Generate short URLs

Backlinko blog specialists conducted a study several years ago in which they analyzed about a million pages in Google search results. As a result of the analysis, they came to the conclusion that short addresses have a positive effect on website ranking.

However, Google's own experts claim that there is no direct connection between the shortened URL format and high ranking positions: crawlers do not pay attention to the length of the link. The search engine itself recommends shortening addresses only for the convenience of Internet users.