Large coverage: included in the TOP 10 Runet

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After finishing reading a publication or watching a video, the user can go to the advertiser's website using Scroll2Site technology. Thanks to this, the transition looks like a natural continuation of communication for the visitor.

On average, 10% to 30% of those who interact with the content go to the advertiser’s website to perform the target action: order a product or service, place an order, etc.

Yandex.Zen for Business — a Breakthrough in Attracting the Target Audience - Image 7
The video format is also becoming increasingly popular on Zen; users of the platform already spend more than 23% of their time watching videos.

Like advertising articles, videos allow you to talk in detail about the benefits of a product or service and seamlessly transfer the user to the advertiser's website using Scroll2Site.

You can use ready-made commercials and videos from social south africa telegram data networks, including long formats: unboxings, room tours, how-to videos.

The model of purchasing video advertising and the cost of viewing or clicking through are configured in the Zen advertising account. The video is played only in the active browser tab, at least 50% of its area is in the user's visibility zone.

Advantages of advertising in Zen:

Engagement: time spent reading advertising publications is more than 2 minutes;
New audience: an opportunity to create demand for your product or service;
Payment for those who read to the end: payment only for those who read the publication to the end;
From awareness to conversion: guides the user through the entire marketing funnel.
Advantages and disadvantages of Yandex Zen for business
Zen offers a number of benefits to businesses, but there are also some disadvantages that are worth considering:
Advantages:
Wide audience: The platform has millions of active users, which allows it to reach a large number of people.
Ease of use: creating and publishing content on Yandex Zen is quite simple, which makes it accessible to a wide range of users.
Content monetization: high-quality and interesting content can be monetized, allowing you to earn money from your materials.