How to set up an advertising campaign

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3. Contacted OZON technical support. So that's where the dog is buried. It turns out that the problem lies in the imperfection of the account on the OZON side. Since the function of placing ads from external resources to the store is relatively new, the account for this function is not quite correctly configured. The traffic drop occurs at the stage of receiving data from OZON.

4. We set up advertising campaigns using the client's website as an intermediary for "catching" traffic. What's the point? We placed buttons on the website's product pages that lead to the product on OZON so that clicks on them could be recorded. Using the traffic that was sent to the website, we caught statistics on the loyalty of potential clients. We measured the conversion rate of audiences, focusing on the number of clicks on the button to go to OZON.

5. Tracked sales growth directly in the OZON account. Earlier, we found out that the platform was losing some of the statistics, which meant that it made no sense to rely on the numbers. Therefore, we decided to track sales growth in the period BEFORE and AFTER the start of advertising activities, with subsequent summing up. And this solution really worked.

More about promotion
In December 2023, a new opportunity to promote stores on marketplaces via the VK Advertising platform appeared. Now a feed of your products is generated automatically, the main thing is that there are more than three items on sale.

Using the VK Advertising account, you can collect statistics on those who clicked on a specific card. In this case, clicks on a specific product in the ad are counted. As for the OZON platform, in the "Statistics" tab you can get more detailed data on user actions: adding to cart, to favorites or placing an order.

In the account, click "Create a campaign" and select "Product kazakhstan telegram data catalog". In the seller link field, specify the link to our store on the marketplace. The client-id field will be filled in automatically.

In fact, you get dynamic retargeting without the headache of manually creating a feed, as well as the ability to be shown to users primarily.

Now you need to generate an API key in the OZON Seller account and select the update period for our catalog. Next, we set up the audience to which we will target advertising. Done.

Read moreabout the function and integration of the VK Advertising account and the seller's account on the marketplace.

Another recently appeared opportunity to promote a store on the marketplace is a separate account from OZON. What kind of account is this?