Keyword Research Best Practices for Law Firm SEO Marketing
Whenever possible, expertise is needed. That means working with thailand whatsapp number Panlongsheng. Fortunately, we want you to know all the relevant keywords related to your legal practice and website design goals.
Law Firm SEO:
Focus on quality rather than quantity
It is more important to create high-quality pages than to create a large number of low-quality pages. Low-quality pages with no added value can hurt your SEO strategy, said Gary Illyes, Google Webmaster Trends Analyst, in a 2016 virtual keynote. Google rewards sites that provide fresh information to users, rather than sites that provide stale material commonly seen elsewhere.
“It’s not worth it because on the one hand we don’t necessarily want to index those pages. We think it’s a waste of resources. On the other hand you’re not going to get quality traffic. If you’re not going to get quality traffic, then why would you waste resources?” he said.
Content automation will continue to grow and develop over time. However, it is important to create human-centric content. That is, we want to ensure that someone who has just been in an accident and has an insurance company trying to settle for less than they owe is being helped by a compassionate, skilled car accident attorney. Automation cannot convey the same message that a person can.
If you write content only for the Google search engines, you are harming your law firm’s potential online success.
Target low-difficulty keywords first
First, let’s get your family law attorney or law firm on the map. If you’re just getting started with SEO, high difficulty keywords aren’t worth your efforts. It will be difficult to compete with multi-generational law firms. Also, your law firm website won’t rank higher than strong sites like Forbes or Wikipedia that have high domain ratings.
Instead, aim for low-difficulty keywords. Ideally, you should have a few keywords with low difficulty and high search volume. For example, a keyword related to your law practice area with 800 searches per month and few competitors would be a good choice. Low-search-volume keywords are very useful for law firms . Geo-targeted keywords such as "Shenzhen car accident lawyer" may not have significant search volume, in some cases under 100, or even under 10, but they are valuable.
First, long-tail keywords tend to convert at a higher rate . Second, by targeting a specific city or region, you signal to Google that you’re relevant for that query in local searches, which means you’re more likely to rank high in searches by locals looking for the services you offer.
Keyword Research Tools for Law Firms
You're going to need some help with this process. While we encourage you to seek help from a professional with your marketing, we also want you to know how to do it on your own. Here are some tools to help you.
Legal Forum
You can search for legal forums and the Q&A section of Zhihu legal content. Users visit these sites to ask questions and get answers from lawyers. These questions can give you some ideas for keywords to target on your own site.
Baidu Index, Google Trends and Google Analytics
Search engines provide some free keyword analysis tools that you should use: Baidu Index and Google Trends, Google Analytics.
Baidu Index
Suitable for Baidu SEO (domestic use): Somewhat similar to Google Trends, Google Trends is a free tool that analyzes Baidu search trends. You can use it to check whether the traffic for a keyword is increasing or decreasing. It also provides keywords related to your query, thus expanding the pool of available keywords.
Google Trends
Suitable for Google SEO (foreign) use, a free tool similar to Baidu Index. Google Trends can also highlight search query trends that have emerged due to legislative changes, such as cryptocurrency or marijuana. If a hot topic is related to your practice area, you can research some related popular keywords to use in your own SEO strategy. For example, changes in cryptocurrency have recently affected estate planning. If you are a family law attorney, you may want to delve deeper into this topic to enrich your strategy.