In addition, the tool also makes it possible to measure a brand's visibility in the SERP, expanding the understanding of the brand's presence in searches.
3. Surround Sound SEO
A strategic approach known as Surround Sound SEO aims not only to position a brand in the top positions for a specific keyword, but also to ensure that it is cited in different sources and content on the topic.
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This strategy makes the brand more present in trusted recommendations and lists, which increases its visibility and trust among users. By ensuring that the brand appears in several relevant mentions, the company strengthens its share of search and becomes more recognized.
Share of search can help brands improve their SEO by providing a clear view of their comparative visibility. This metric shows the level of brand awareness and allows you to adjust your digital marketing to amplify your online reach.
For SEO teams, this analysis indicates where the brand facebook data stands in relation to competitors and provides insights into opportunities to improve organic rankings.
Furthermore, tracking it is useful for anticipating results from other marketing metrics. Since it tends to track market share over time, brands with greater visibility in searches have a greater chance of attracting customers and boosting sales.
It is, therefore, a diagnostic tool that helps in the development of long-term strategies for brand expansion.
Strategies to improve share of search
There are some strategies to optimize a brand's share of search, especially if the goal is to increase its recognition and relevance in search engines.
1. Investment in SEO and PPC
SEO works long-term to increase a brand’s presence in searches, while PPC ensures that the brand is present in paid searches. By combining SEO and PPC , brands can increase their visibility and capture the attention of users at different stages of the purchasing journey.
2. Using customer-focused content strategies
Content aimed at resolving doubts and meeting customer needs is an effective way to increase share of search. This type of content improves user experience and increases engagement, which in turn contributes to brand visibility and searches.
3. Strategic partnerships and digital PR
Being present in lists, articles and comparisons that mention the brand on relevant websites is a way to strengthen the share of search. Investing in digital public relations and mentions in high-authority media favors the construction of authority and brand recognition.
4. Implementing Surround Sound SEO
As mentioned earlier, Surround Sound SEO aims to monopolize visibility on search pages, ensuring that the brand is cited in multiple sources. Including the brand in recommended lists is an effective way to increase search share and create an environment in which the public thinks of the brand as a trusted reference.