The benefits of advertising with bloggers

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Advertising with bloggers remains one of the most popular methods of promotion. According to the resultsresearch, in 2023, 82% of companies spent their money on it.

Such popularity is due to the fact that the opinion of celebrities sometimes significantly influences the decision to buy. Advertising with bloggers definitely affects the audience, so it gives an effect faster than long-term content marketing strategies or SEO. However, promotion through influencers brings the desired results only with the right approach.

Who is blogger advertising suitable for?
Working with bloggers is suitable for almost all areas of business, but it is most often used by niches with a wide target audience:

restaurants, bars, cafes and delivery;
electronics stores;
fashion industry;
companies that offer online products, such as games;
a business that sells household goods;
FMCG (life-consumer goods) segment.
Both small, medium and large businesses can promote themselves through influencers. The main thing is that the blogger's subscribers are interested in the product.

However, the determining factor for most companies bolivia telegram data is resources. Advertising with influencers is quite expensive, so you can’t buy it with a small budget. In addition, its creation requires a creative approach, and coordinating work with a blogger is a slow process.

Ordering advertising from bloggers is pointless for B2B companies with specific products and a narrow target audience, for example, machine tool factories. The clients of such organizations are businessmen who trust the opinions of experts at professional meetings and industry events more than influencers. In addition, a blogger will not be able to advertise a product prohibited by the Federal Law "On Advertising". We are talking about alcoholic beverages, cigarettes, diploma writing services, etc.

Inspires confidence
Promotion through bloggers works like word of mouth. And if not all people respond to advertising banners, then the opinions of public figures are listened to. When a famous person tells other people about a product, it attracts attention.

According to informationLENTA.RU, 80% of Russians acknowledge the influence of bloggers on public opinion. 79% of respondents said that they follow blogs to stay up to date with the latest news, 45% - to learn something new, and 42% - because they want to know the opinion of influencers. 41% watch bloggers for entertainment purposes.