Tasks of turnover analysis

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The prosperity of any trading platform or retailer is inextricably linked to the level of trade. Identifying the potential for increasing the company's income by analyzing the turnover of retail products is the purpose of identifying reserves.

Analysis of the organization's retail turnover involves identifying hidden opportunities, the use of which contributes to an increase in sales volumes in accordance with information about previous time periods.

Tasks of turnover analysis

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Collection of information and its analysis on turnover are necessary for the enterprise to evaluate the results of its activities and develop marketing strategies for the future. These are the tasks of retail turnover analysis.

Conducting a turnover analysis qatar email list is mandatory, as its results directly affect the company's financial position, the level of demand satisfaction, as well as the costs of circulation, total income and profit. The study is conducted on the basis of accounting, statistical reporting and operational accounting.

Before starting the analysis, it is necessary to ensure that the indicators used are consistent in three areas:

by prices : the turnover for the reporting period must be calculated in the same prices as the turnover for the base period (for this, the price index is used);

by time : the reported turnover should be compared with the base turnover in the same time periods. If the time intervals differ, use the average daily or one-day turnover;

in space : turnover for the reporting and base periods must be calculated on the same retail space.

If you conduct a turnover analysis before the end of the reporting period, you should calculate the expected turnover of goods for the entire period. In this case, you need to add the expected turnover of goods for the last month (May) to the turnover already made for the previous quarter (for example, for March and April).

The main objectives of the analysis of retail turnover by volume and structure are:

assessment of the achievement of the plan for the turnover of goods at a certain time, in terms of product range, by consumers (individuals, organizations, enterprises, institutions), by organizational forms (store, mobile, delivery, etc.), satisfaction of customer demand for individual products, determination of trends in socio-economic development and analysis of the turnover of a trading enterprise;

analysis of the volume and structure of trade turnover as the main factor in the success of a commercial and industrial enterprise;

analysis of the dynamics of changes in sales volume in the current year compared to the previous year in various product categories;

conducting research and quantitative assessment of the impact of various factors on the achievement of set goals and the company's trading activity;

identifying internal opportunities to increase retail sales volumes and optimize processes;

development of strategies to increase turnover, improve service levels and optimize the use of all enterprise resources;

development of effective management strategies to increase the volume of sales in the company's retail trade.

Case: VT-metall
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