Avoiding advertising and marketing tools that do not generate profit.

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In order to optimize expenses on services, many even large enterprises cut the budget for marketing and PR tools. For example, Procter & Gamble reduced advertising expenses by more than 40% per year and halved the number of sites where ads were published. Russian enterprises, such as banks, automakers, small and medium businesses, did the same. This is how expenses were optimized.

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What worked in the past in advertising and marketing no longer produces the same results today with social media and individual content. In this regard, it is necessary to reconsider the methods of promoting a business.

Example : a jewelry store that romania email list regularly used flyers and media advertising in a city with a population of about 200,000. For a long time, the managers hesitated to develop social networks: they believed that the audience would not accept this format.

But a deep analysis of the budget showed that it was time to change something. The company stopped using the usual methods of promotion and opened a store page on VKontakte for the sake of an experiment. It was run as an advertising and educational one, with stories about the jewelry business. A significant audience of potential customers gathered. For the first time in 12 years, the store's sales increased by 27% per year. The company managed to optimize commercial expenses, which had not happened in the previous three years.

Abandoning projects that do not generate profit.

Close those concepts that do not bring profit, but increase your status in the eyes of clients. For example, working with famous companies, brands. Often, cooperation there is not based on full payment. Weigh all the arguments, perhaps in difficult times it is worth suspending such contacts.

Determine which other projects do not provide the required financial result. If you have agreements with some customers on payment deferrals, these options should be analyzed for profitability. Special accounting programs will help with this.