Visual stimuli have the greatest effect on most people. We are attracted to things that we find beautiful: a T-shirt with a certain pattern, a great designer sofa or a stylish sports car. Visuals also have a big influence when we consume media, whether it's the title of a magazine or a newsletter. That's why newsletter design is so important. We can have really good and important content, but if the mailing looks terrible, far fewer people will actually read it. Of course, what we perceive as beautiful and pleasant is in the eye of the beholder. Nevertheless, there are general rules that apply to a large part of the population. Then there are trends too - tastes change over time and stimuli become dull. Today, we would find a newsletter from the 90s rather unappealing.
But what is important in email marketing in 2021? We have looked around and compiled the most important trends in newsletter design for 2021 for you.
Unconventional design, example Tattly
Unconventional layout
E-mail templates are usually divided into practical peru number dataset building blocks to enable the content to be quickly entered into the existing basic design. This is usually followed by a logo, image, header, introductory text, images, content text(s) and one or more calls to action, and finally the footer.
This makes newsletters that don't conform to this fixed pattern all the more exciting. A layout with a broken grid doesn't seem to care about conventions. This makes an impression, especially with a young and hip target group.
Source: Tattly
Dark Mode, example Adobe
Dark Mode
Dark mode is a trend that has already gained significant momentum in 2020 and will continue and consolidate in 2021. The popularity of dark design has increased significantly, especially on mobile devices. Many tools now have a dark mode, so it only makes sense to offer this display in your own newsletter as well.
In addition to a stylish black design, Dark Mode has two positive side effects: Reading the text becomes more pleasant for our eyes and the lower lighting reduces energy consumption for the already weak batteries.
Dark mode is particularly popular in 2021 in combination with neon colors. It has a bit of the 80s and 90s about it and is an eye-catcher not only for the generations from that time.
Image source: Adobe
3D effects, example Envato
3D design
The trend towards images that create a spatial effect will continue in 2021. The enthusiasm for 3D effects is certainly also due to the pandemic situation. Closed stores deprive prospective customers of part of their customer experience.
Brand manufacturers in particular are trying to at least partially compensate for this loss by using particularly impressive imagery that presents a product in a particularly lively way.