How is a brand marketing strategy created?

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But investing these resources is promising. With a strong, positive brand, you promote customer loyalty, the visibility of your company on the market and general awareness. This results in advantages, for example in pricing. As a well-known and reputable company, you can even charge higher prices for goods and services than relatively unknown competitors. And ideally, you can do without additional advertising partners if your customers themselves become ambassadors through their satisfaction and connection with the brand.

The strategy for your brand marketing is based on the following cornerstones:

on the visions and goals
on the target group
on the desired positioning of your brand
on the planned content
Step 1: Summarize visions and goals
As with any content strategy, brand marketing indonesia whatsapp data should also begin by formulating a clear goal. This does not mean the general goal of customer loyalty. Rather, it is about the company's visions and concrete ideas regarding your brand. Think about which values ​​you represent in your daily work and where the brand marketing measures should lead. Use concrete formulations, short and concise statements that are easy to remember. These will be incorporated into the creation of the content. Since it is about your values, you should find at least one sentence that fits perfectly with your company philosophy.

Step 2: Analyze the target group
The next step is to conduct a detailed target group analysis . When conducting the analysis, use buyer personas that have already been created from other marketing campaigns as a guide and also look at possible target groups of competitors in a similar position. Remember that the brand as a whole probably appeals to a broader audience than individual products or services. Therefore, in many cases it makes sense to create additional buyer personas.

Step 3: Position your brand cleverly
The brand is then positioned and presented depending on the target group. Consider again the customer journey of each customer in relation to the touchpoints.