A title tag is a snippet of HTML code that tells Baidu and Google what the title of your website is. HTML code is the background language that web design teams use to tell programs what your website should look like and how it should work.
Luckily, today, you don’t have to know a lot about HTML code to use it to optimize your website. The title tag will appear in the following:
Social media sharing
Browser tabs
Web page TITLE demonstration of e-cigarette website construction
Title tags are a ranking factor for Google searches and one of the first usa phone list things Google uses to assess the intent of your page. When creating title tags for each of your pages (especially any landing pages you want to perform best), be intentional and describe the content accurately.
To create a high-quality title tag:
Keep it short: no more than 50 to 60 characters.
Content should be descriptive: entice readers to click through to your website. Write for people.
Unique: You want your link to stand out from the competition and gain the attention of searchers.
Don’t repeat titles: Run a site audit to determine which titles are too similar so that you can modify them to make them specific to the page content.
Only target one keyword in the title .
Meta description (page description)
The next step in your SEO efforts is to write a meta description. A meta description is a short, descriptive text that will appear under the title of the results page in the SERPs .
The page description will be displayed on the BAIDU search results page
If you perform a Baidu search right now, you’ll probably see a title tag (the bold text in blue and red in the image above), and a short description of the page below it (in the red box above). These are meta descriptions, and they should entice searchers to click on your page. To write an effective meta description, do the following:
Use a site-level description for your homepage and page-specific descriptions for everything else. Include your geographic area and target keywords in the description, such as "divorce lawyers in New York."
Create unique descriptions for each page of your website. Do not repeat meta descriptions on multiple pages.
Create a high-quality description that draws your readers in. Describe specifically and in detail what you think your readers want to know in order to choose your site from all the other listings.
Avoid using lists of keywords. These look a lot like keyword stuffing, which Google’s algorithm doesn’t like.
Don’t put your contact information in the meta description — Don’t include a phone number here. This may encourage customers to skip clicking through to your site. Google can’t know that they contacted you, just that they didn’t click through. This can hurt your ranking in the SERPs.
The right meta description can help people quickly scan search results and find the website that answers their questions.
Internal links of lawyer websites
We have discussed backlinks for attorney websites in the past (so-called external links, such as links from directories, third-party websites, etc.). Now, let’s consider internal links.
Unlike other links, these links (within your attorney website domain) link one website page to another. What these links do is direct your readers to other related pages, allowing them to easily navigate your website.
For example, if they need a family law attorney, they come to your site, browse to the landing page (the page they landed on from the search results), and then have to decide what to do. They can either close that page, or they can call you using the contact information on that page. Most likely, they want more information, so they click on one of the listed hyperlinks .