A trap product that turns the user into a real client

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If a lead magnet only fills the database with potential customers, then a trap product turns them into real buyers who purchase the product and bring in profit. The price of the trap product depends on the price of your main offer. Usually, it is a small amount from $1 to $5, but it can reach up to about $50.

The purpose of a trap product, as a marketing trick, is to turn potential buyers into real ones. Psychologically, this is a very correct move, because people who have already made even a optometrist accurate email list small purchase from you once are more willing to agree to a more serious deal than those who have not yet contacted you in any way.

Here are a few rules to keep in mind when creating a trap product:

offer people something that is truly important to them;

the lead magnet and the main offer must be products of the same category;

a lead magnet is useful, but the client can only fully satisfy his needs by purchasing the main product;

Set the lowest possible price for the trap product. It should be an amount that a person would be absolutely willing to part with.

Plus, it wouldn’t hurt to listen to a few pieces of advice:

A great option is to submit a lead magnet in electronic format. This saves time, simplifies logistics, and is done once (but always works).

A trap product should prompt a person to make a sudden purchase.

Give something truly valuable to the client, much more valuable than the cost of the product itself.

A simple and quick payment option should be provided.

Fast payment option

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Here's what could act as a trap product:

To attract customers to purchase the main product, the hosting company first offers to purchase a domain name for only $1.

A great lead magnet is a brochure, video tutorial, or link to a recorded webinar.

Offer the client to perform an analysis or audit check for a nominal fee.

Implement trials of your core product, or even just a portion of it, so the customer has a chance to understand how valuable it is.

Own blog
Blogs are very effective as marketing tricks for attracting customers. It is great if a company has its own blog on a website, on a YouTube channel.

Having a blog on a site is good because:

Within the framework of a blog, you can talk about your successes, share cases, that is, declare yourself as a serious expert.

This is a great place to post useful content. Find out what is important and valuable to your customers and publish materials about it. Search engines track each article and take the collected data into account when indexing, thereby providing you with a continuous flow of traffic. The better the content, the greater this flow.

Here's why having your own YouTube blog is valuable:

Video is easier to perceive than printed text, and in one video you can provide your users with a lot of valuable and useful information.

Showcase the company's work from the inside, it always attracts interest (backstage).

Both users and you yourself can see real reviews about you. This helps a lot in work, brings people together, and helps to form greater loyalty from existing and future clients.

Messengers and chatbots as marketing tricks
The popularity of these tools is growing very quickly.

Large or medium-sized companies, brands, already have their own channels or bots in various messengers, for example, in the same Telegram. But if we talk about the quality of the published content (or the work of the chat bot), then not many are up to par.

The original purpose of messengers, including Telegram, was to give people the opportunity to communicate more actively in the sphere of common interests. But over time, the functions of messengers have expanded significantly.

The idea is to make it convenient for people to find everything they need for active communication and information transfer in one place. Telegram is developing quickly and successfully in this direction. Some tools are already working, others are just coming. Do you want to be “ahead of the rest” in a while? Then start acting in this niche right now.

Own blog

Source: Rawpixel.com / shutterstock.com

A very effective and promising marketing trick is bots. While they are just beginning to appear in the users' everyday life, nevertheless, the process is very active. A huge part of the audience no longer visits special sites to find out exchange rates, weather forecasts or read the news.

An illustrative example of using a telegram bot to promote an online store: the bot asks the user for their name and phone number, then searches for this data in the database and, if it does not find it, creates a new profile itself, in which it immediately credits a bonus of 1,000 rubles for making the first purchase. The bonus is limited in duration.

Everything is absolutely simple and very effective. The database is significantly replenished automatically.