An Open Letter to Cold Callers

[rifat28dddd]

They assumed that I needed what they had to offer. Funny how they knew that when the only question they bothered to ask was “are you the person in charge of making decisions for the business?” I ended each of these calls saying the same thing – “thanks but I’m not interested.”

So, cold callers, I decided to send you a letter on behalf of myself and everyone you call to address some concerns about your cold calling approach. An approach that no longer works.

Dear Cold Caller,

Recently you called my office and I willingly picked up south africa telegram data the phone to have a conversation with you. You immediately launched into what you had to say. Instead of finding out what was important to me you told me what was important to you.

I might have been interested, might have listened a little longer and might have given you a referral, but you put up too many roadblocks, walls and barriers for me to do that. You made too many cold calling mistakes, and they cost you this sale and probably countless others.

I don’t want to see you keep making the mistakes that compel me and others to hang up or find an excuse to end the call. I am open to hearing about what you offer, but it’s not about you; remember, you called me.

If you want your cold calls to turn out differently, please change a few things in your approach. Be willing to stop sounding like everyone else and I’m sure our next call will be different.