SEO is a way to get free traffic from search engines by achieving high rankings in search results, while paid search advertising is the process of paying for your ads to appear on search engine results pages (SERPs).
To ensure that your website appears at the top of organic results, you need to have an SEO-optimized website and content that satisfies the user's intent for a specific search query. With good SEO, websites rank high in search engines by providing the best possible answer to a user's query without spending money on advertising.
To get your website to appear at the top of the "paid search results", you need to use PPC (pay per click) advertising. For example, Yandex Direct.
What is the purpose of search engine marketing?
The overall goal of SEM is to increase the visibility of a website's pages in search engines by achieving higher rankings in search results pages (SERPs) through organic traffic through SEO and/or paid traffic through PPC advertising.
The idea is to help you get as many warmed up visitors to part time data your site as possible and thus generate leads or increase sales.
Search Engine Marketing Tools
Search Engine Marketing Tools
Whenever we have a question or need to know something, what do we do? We go to Yandex or Google and enter our request in the search bar.
When we click FIND, we expect to receive either a direct answer to our question, or a list of pages from different sites (these are search results pages with advertising, as well as SEO pages of many sites) that can satisfy our intention.
As a rule, this is not one page; there can be many such pages, and each one contains advertising and SEO pages.
Your goal is not just to be present in search engines in general, but to appear in one of the top 5 positions for search queries (keywords) that are relevant to your business or website. Statistics show that most users click on one of the top ads or one of the first five organic results.
If you search on Yandex, you will notice that above and below the regular results, you are presented with paid ads. This is what we mean by paid search advertising.
Instead of achieving high positions in search results using SEO, you can pay and immediately become visible in the TOP.
It is widely accepted that people use search engines to find a solution to a problem, an answer to a question, or to learn how to do something.
Search engine marketing (SEM) is important because traffic from search is the most targeted and therefore more valuable than any other type of traffic that can be obtained through other promotion methods. In general, when users click on a site from search results or click on an ad, they are more likely to convert.