If you do it for yourself, you have to pay the price

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Building relationships is key

While the sales landscape has changed a lot over the past 10 years or so, one sales activity remains critical: building real relationships.



How these relationships are built and nurtured may change over time, but the primary importance of building relationships with prospects and customers will always be a core principle of sales success.




Now, if you don’t believe in the products you sell, and you sell them to real people (if you don’t, you probably shouldn’t be reading this), how do you think that affects your ability to build relationships and trust?



This is where the whole “just trust yourself” theory starts to fall apart.



Selling Solutions and Problem Solving

Why? Because closing a sale simply because you’re a good kazakhstan telegram data salesperson doesn’t always translate into long-term success. In fact, if all you do is sell a solution that doesn’t actually solve your customer’s problem or deliver on the promises you made, imagine what that will do to your relationship in the long run.




Before you know it, you’ll be that salesperson—the one who’ll tell your customers whatever they want to hear as long as it helps you close the deal, cash the check, and get out of a tough situation.




So, does this mean that I don’t think confidence is important to sales success?



Of course not. But I believe that the only way to be a great salesperson is to truly care about your prospects, listen to their needs, and then make recommendations based on their insights. If you do this, you will find it easy to stand out.