Match URLs to your campaign content

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Your URL should tell your audience where they will be directed when they click on the link, so it's a good idea to customize it with the main header of your PPC campaign.

The shorter the better
Effective URLs should be between 50 and 60 characters long. If your URL exceeds 60 characters, consider rewriting it. Focus on your keywords and vital information.

Make it legible
You've probably come across unreadable manufacturing email list URLs. These have long strings of special characters and numbers and don't clearly tell you where the link will lead. When customizing your URL, use complete words and avoid using meaningless numbers or symbols.

Omit reserved words
You may want to consider shortening and simplifying your URL by removing reserved words like “and” or “the.” These words are generally not vital to a reader’s understanding of URLs, but you should consider readability and URL length if you decide to remove them.

Now, what are the best practices for creating trackable URLs?

Standard nomenclature
Since each URL will have multiple parameters, things will end up a bit messy and hard to read. That's why I recommend using the same styles to name everything.

Be careful what you write
Anyone who clicks on your links will be able to see the parameter names, so don't write anything that could compromise you.

Write in lowercase
It is recommended that you write the parameters that will accompany your links in lowercase.

Only create the parameters that are necessary
Remember that your URLs should be short, the fewer parameters the better.

Conclusion
UTM parameters in PPC campaigns provide extremely valuable insights into your traffic.

UTMs in PPC campaigns are a gold mine, they will tell you how your audience behaves and you will obtain important data that will help you increase your sales and refine your efforts in digital marketing strategies .

To create UTM parameters in PPC campaigns, you can do it manually or use the Google Analytics URL Builder. URL Builder will help you start tracking your PPC campaign.

Remember to apply the best practices, which we share in this post, when creating your custom URL.