Content for each stage of the sales funnel

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The sales funnel is responsible for leading the customer through the marketing process (communication and relationship) to sales. It is a set of steps that aims to assist in your customers' purchasing process.

It's important for your company to qualify each lead in order to define what stage they are in the funnel – and thus offer the content for each stage of the sales funnel to the right person list of timeshare owners at the right time.

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Top of the Funnel Content
The beginning of a relationship between a lead and your company usually happens through a search on search engines or posts on social media.

At that point, the purchase may be the least of this person's worries. She is looking for data, options, solutions to problems she may not even know what they are yet.

This is when your business can help them move down the sales funnel – and your blog posts are the best tool for that.

Work to make your potential lead’s life easier – show them that your product can be one of the solutions or the best solution to their need or problem. Offer valuable content that will make this person want to subscribe to your new posts.

Take advantage of this opportunity to engage them through social media – promote your networks and encourage your leads to follow your posts, this is a way to maintain the relationship for the next stages.

Middle of the Funnel Content – ​​CONSIDERATION or INTENT
Your visitor is now more aware of their problem, the need to solve it, and is looking for the best options as a solution. It is at this point that your visitor becomes a lead.

Now this potential client is more open to providing information about their company and themselves, such as position, email, and phone number, in exchange for more informative content tailored to their needs.

Offer e-books, bet on webinars, tutorials, video calls and podcasts that can provide your lead with more convincing data and knowledge about the solutions your company can offer.

All to prepare this lead for the next step.

End-of-Funnel Content – ​​EVALUATION AND CONVERSION
Now your company is at the stage where the customer says: “Ok, I am convinced that your solution is the best on the market. What do I do now?”

So it's time to hand over the contract and forget about the content, right? No, now more than ever, it's time to talk about your products and services, your values, how you've helped other customers solve their specific problems. Short but accurate content that encourages the purchase.

Success stories, market research that shows the success of the application of your products, information that helps to resolve any doubts that your product is in fact the best solution for the problems or needs of your lead .

This is also the time when your sales team can take a more personal approach and thus contribute to the conclusion of the sales process.

With these tips, it's easier to identify the needs of each lead at each stage of the sales funnel and how to create content for each stage of the sales funnel that can help your company's sales team close deals. Remember that your company should review its digital strategies periodically to make any corrections if performance is not in line with the goals set.

Lead Scoring and Lead Nurturing Techniques
“Creating content for each stage of the sales funnel is about attracting potential customers.” In your opinion, is this statement true or false? Well, it is true, but it is also false.

Those of us who work with Inbound marketing have no doubt that content is one of the most powerful weapons to attract attention and develop contacts in the sales funnel, and this idea has stopped being a theory to become a reality. But, is creating content for each stage of the sales funnel the right way to go?

We are in the era of winning over customers with a good strategy (knowledge). But creating content is no longer enough. What is important is to know who, when and how you should speak on behalf of your brand.

With these three forces in place, your business will not only hit the nail on the head in delivering content for each stage of the sales funnel, but will also more easily identify and develop the pipeline of sales opportunities. This will make it possible to personalize communication with your audience, reach the right people, and save your sales team time, in an automated and secure way.

To reach this level of strategic effectiveness, you need to know Lead Scoring and how this methodology works to refine and mature your contacts.