Clients want to avoid the hassle of scheduling and attending multiple demonstrations with multiple companies.
A significant portion (around 70% to 80%) of software features are ultimately not used by customers.
It’s critical to recognize that customers have a wide range of choices, so your product or service may not have the unique appeal or benefits you think it does.
Makes buying easy
In today’s technologically advanced world, buyers expect to be able to access information quickly and easily.
By forcing them to schedule demos in advance, companies risk losing potential clients, and customers may turn to competitors that offer a more accessible and transparent demo experience.
Everyone buys for different reasons. Track your customer kazakhstan telegram data journey and understand their Single Question motivations.
Your company has developed a product to solve or respond to multiple problems in the market. So develop multiple introductory demos that address each of the main reasons (or motivations) that potential customers think your product can solve.
Make your demo SIC; short, insightful, and compelling. How do you know if you have a SIC demo? By the number of completed demo requests you receive! Besides, you've already invested thousands, if not millions, in your product, so why not invest in a series of SIC problem-solving demos?
Rethink your product demo
Companies should rethink their approach to product demonstrations and prioritize customer needs.
Putting demos behind a “Schedule a Demo” pop-up and using generic videos or intrusive chatbots creates unnecessary friction in the buying process. Instead, companies should develop multiple introductory demos that address each prospect’s motivation or problem.
These presentations should be brief, insightful, and engaging, inspiring prospects to learn more. By removing barriers and delivering valuable presentations, companies can better engage customers and increase sales opportunities. Delivering a higher level of customer experience