Advantages and Disadvantages of Working as a Traffic Manager

[subornaakter20]

Some consider the disadvantage of the traffic manager profession to be that it does not allow one to master any of the promotion channels at a high level. That is, the specialist has only a superficial understanding of setting up advertising campaigns, but does not have a deep understanding of how the auction, search engine, and social network algorithms work.

Advantages and Disadvantages of interior designers service email list Working as a Traffic Manager

Source: chainarong06 / shutterstock.com

A traffic manager will most likely not be able to handle the task of creating a large promotion for thousands of ads so that the client can earn millions of rubles. He will also not be able to analyze the promotion sources deeply enough.

In other words, a traffic manager today is a person who has many different skills, but does not delve into any of the areas. True, sometimes there are specialists who have mastered working with each traffic source for several years. These people are real professionals, and any organization wants to see such an employee on its staff. However, there are very few of them.

In 2019, the situation in Internet marketing is developing in such a way that more and more customers do not want to pay good money for setting up advertising. They expect that you will do both context and targeting for them for a ridiculous amount, and even order publications in Telegram for these funds.

This vacancy can be called differently: traffic manager, SMM manager, targetologist. The description usually indicates what such a specialist needs to be able to do. When you read all this, you get the impression that employers do not quite understand what kind of person they need.

Sometimes such a customer comes across an incompetent specialist who claims that he can set up absolutely any advertising. As a result, they agree on cooperation. It is impossible to guess what the result will be. But, most likely, it will be disastrous.

In fact, everything is not so bad. For most customers, a traffic manager is a person who understands Internet advertising to some extent. This is the kind of specialist many are looking for.

Simply put, when you see an ad for a traffic manager, don’t ignore it, but read it more carefully. It’s quite possible that you, with your knowledge of targeted advertising on Facebook* and Instagram**, are suitable for cooperation with this employer.

Modern entrepreneurs are certainly familiar with the word "traffic". They understand that this term refers to the flow of people who can become clients. However, not every businessman knows what to do to organize such traffic to their own web resource.

For this reason, a specialist who has strong skills in working with a specific channel will be much more competitive. This is a much more serious position than completing many courses in different areas, but never setting up advertising in reality.

At the same time, you can be a traffic manager even if you are an expert in only one area of ​​Internet marketing.