Separation of commercial and information demand

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It is advisable to leave informational pages informational, without trying to introduce commercial keys. For commercialization of traffic, it is better to use CTA elements, interlinking and marketing automation.

Abuse of keys in the text is fraught with pessimization, therefore the usual text optimization, which implies the inclusion of keys, often interferes with the ranking of commercial pages.

If hypersegmentation of semantics is important for Yandex, uk consumer email list then Google is loyal to mixed types of pages. Most foreign sites are a set of pages of mixed type.



Core Web Vitals, EEAT and YMYL
Relatively new algorithms that evaluate the speed of a site ( Core Web Vitals ) and take care of user safety. This is especially relevant for topics where there is a risk to a person's health or financial condition (medicine, finance, etc.)

Core Web Vitals are metrics for assessing the speed and performance of a website. In Google and Yandex, Core Web Vitals are highly valued because they help improve the user experience on the website and increase its ranking in search results.

Google has improved EAT and now the algorithm is called EEAT (Experience, Expertise, Authoritativeness, Trustworthiness), that is: experience, expertise, authority and reliability of the site content. The reliability of the resource is confirmed by certifications, ratings, reviews, publications on the site authored by authoritative experts, etc.