3 tips on how to use artificial intelligence in marketing

[muskanhossain]

When we hear about Artificial Intelligence (AI), the first thing that comes to mind is powerful machines that can replace various positions and roles in the job market, right?

No? Then forget about that idea, since Artificial Intelligence is solving many problems and meeting many needs of people and companies.

In other words, it is our ally and is used in companies of all sizes and segments, whether in commerce, ferrite magnet industries , civil construction companies, among many others.

Through Artificial Intelligence, it is possible to optimize operational tasks, as well as use them to assist your company's marketing. In fact, for Digital Marketing actions, artificial intelligence has proven to be a great resource.

With that in mind, we created this post to show you some ways to use artificial intelligence in your business’ marketing.

Want to know more about all this? Then be sure to follow us in this post! Let's go!

1- Lead Qualification
One of the most widely used proposals of artificial senegal whatsapp data intelligence in marketing is to help make lead qualification faster and more accurate.

This becomes possible through Machine Learning, which in turn is the ability of a machine or system to learn without the need for programming.

With Machine Learning, it is possible to know what generates more Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQL).

With each sale made by the company, Machine Learning data is updated, making the forecast more accurate for new possible sales.

So, if your company sells printed circuit boards , for example, salespeople can have more clarity and develop more precise strategies.

2- Paid media
Furthermore, artificial intelligence can also help create more personalized ads, targeting only qualified leads.

This is also done by Machine Learning. For example: if you are advertising

barcode label on the internet, the mechanism interprets which ad combination makes the most sense for a given customer profile.

Artificial intelligence is responsible for analyzing your audience's behavior on the internet, from the sites they usually visit, where they click, among others.

To give you an idea, even Google itself announced that, soon, all ads will be optimized with Machine Learning on its platform.

3- Chatbots
And we can't forget to mention the friendly and efficient chatbots that are very present on the web.

They can also use Machine Learning to help a user resolve their queries about the company and its products/services.

Chatbots can also use more informal language and respond instantly to a visitor. This way, they improve the quality of their responses and improve themselves based on their experience.