Learn more about the online sales platforms that are growing more and more.
It is no news that purchases and sales in marketplaces have grown with the advancement of technology.
However, this growth experienced a significant boom in the first half of 2020, due to the pandemic. Online shopping has become more convenient, safe, comfortable, agile and, in most cases, guarantees a lower price than in physical stores.
Therefore, the marketplace has become an option for merchants and store owners to get more customers and keep their sales active.
But what is the marketplace?
The marketplace, in translation, is a place to shop, like a mall or gallery, in which several stores share the same online sales platform.
They are well known and used by consumers. You may have bitcoin data heard of some of them and even bought from them. Here are some examples:
And starting to sell on a marketplace is easy: you create your profile on the platform and register your products with as much information as possible.
But be careful! Don't confuse this with e-commerce. In this case, each company is responsible for creating and maintaining its own sales website.
The consumer and their online purchasing process
Buying online still generates a certain amount of fear on the part of consumers. There is a fear of exposing personal and card details, of products not being delivered or of them being defective, wrong or broken. Therefore, consumers constantly research the store or seller before finalizing the purchase.
The consumer checks requirements such as:
– Positive reviews;
- Comments;
– Number of sales made;
– Level of each seller in the marketplace;
– Amount of information about the seller and product;
– Speed of service.
In addition, he makes comparative price searches and chooses what brings him the most security, confidence and cost-benefit. See more about new consumer habits here on our blog.
Therefore, it is essential that you respond to interested parties quickly. Don't forget to include good photographs of your products and, if possible, videos of them in use.
These are simple steps, but they guarantee more sales, as the customer will be sure that they will buy exactly what is being advertised.
What is the best marketplace for my business?
Before choosing the best place to sell your products online, you should analyze all the options. There are different marketplaces for each type of market and you should choose the one that best suits the characteristics of your product and target audience.
Pay close attention to the rates and conditions of each marketplace and how it will help with the visibility of your products, the credibility of your business and whether it offers different payment methods so that any customer can purchase.