SEO: 5 tips to improve your positioning on Google

[muskanhossain]

Let he who has never wanted to be on the first page of Google cast the first stone! Ensuring a good positioning in search engines helps your company become recognized, receive visitors and generate sales!

Of course, since the advent of Google Ads, it is possible to buy the first results. However, if you don't have the money to invest, know that it is possible to compete for the first pages.

And how to do this? Through SEO!



The acronym for Search Engine Optimization is a technique developed to influence search engine algorithms to rank your page for the searched keyword.

In other words, through relevant content it is possible to venezuela whatsapp data generate organic traffic to your website, without investing money directly. However, in addition to the repetition of keywords (as most people believe), Google currently values ​​other factors to rank your website.

That's why we've put together 5 tips to help you improve your website's positioning today! Are you ready to check it out?

Mobile-first
The reality is that today, in a completely connected world, the largest volume of searches tend to be done through smartphones. Therefore, websites that are optimized for this format receive the best positions on Google (and other search engines).



Page Experience
One undeniable truth is that a website needs to be easy to use!

Your user needs to be able to find their way around there, get the information they are looking for, and want to be there.

Furthermore, having an HTTPS and security certificate is essential, because this demonstrates that the website is secure and facilitates navigation and user retention, since the integrity of what circulates on your website and hosting server is guaranteed.

So, UX Designer now!



Page speed
However, having a beautiful website is no longer enough. Because if there is one thing that can ruin the user experience (and really irritate them) it is a page that doesn't load at all! In fact, this is a factor that increases the user's bounce rate.

So, use PageSpeed ​​Insights , a free tool that will analyze your website pages and point out which issues can be fixed.



External and internal links
Whether leading to other pages outside your website (external links) or within yours (internal links), this strategy's main objective is to transfer authority on the subject.

However, when using them, it is important to “always use an anchor page that is related to the original subject and that indicates to robots that they are related subjects”.*



Quality content
This tip may seem cliché, but anyone who browses the sea of ​​content on the internet knows the amount of bad material we come across every day!

Therefore, having well-written content, with correct and complete information, is the best way to position yourself well. After all, when there is this organization, the image conveyed is one of credibility, which makes the audience trust you.



Of course, these tips aren’t the only ones that can help you when it comes to implementing good SEO practices. In fact, you can check out more here . In addition, it’s important that you know what the most common SEO mistakes are and how to fix them.