Paid or organic traffic: which is the best strategy?

[muskanhossain]

In the world of cinema and TV, we have seen countless memorable duels involving great characters. Who has never held their breath watching the intense fight between Rocky Balboa and Apollo Creed in Rocky ?

Or were you fascinated by the duel between Dumbledore and Voldemort in Harry Potter and the Order of the Phoenix ? Not to mention the many remarkable duels in Dragon Ball Z !

There are so many that we could spend the rest of the text mentioning each one of them… And you know that cliché saying that life imitates art? Well, when it comes to digital marketing, it’s no different. Every now and then, a heated debate arises when the subject is: paid traffic vs. organic traffic.

After all, what is the best traffic strategy for your business? This is a question that millions of people ask themselves, and it is with the aim of answering it that we wrote this article. Grab your popcorn and follow along to learn more about this cinematic confrontation!



What is organic traffic?
This is when a user visits your page, website, application uk whatsapp data social media profile spontaneously, after an organic search on search engines such as Google or Bing, for example.

Organic traffic does not require a direct investment in paid media, because it is the result of quality content produced following SEO (Search Engine Optimization) techniques and good knowledge of your target audience.

It is possible to produce relevant content for a wide range of platforms by investing in tools, analysis and, most importantly, qualified people. In this way, organic traffic has a great advantage: its cost-benefit .

This way, you can make your company stand out in search engines by identifying the main keywords searched for and investing in content marketing.

What is paid traffic?


The name itself says it all: with paid traffic, you need to pay for your website or page to receive visitors. It's as if you were renting a prominent space on the internet for a certain period of time.

This happens through boosted posts on social media or sponsored links that contain the keyword you choose. But not only that, there is another important characteristic of this strategy.

Yes, we are talking about high targeting power.

With paid traffic, you can select which audience your ads will be directed to, ensuring that visitors who arrive at your page are more qualified and ready to convert.

Paid or organic traffic: what are the advantages of each?
As you can see, there are very clear differences between the two. Therefore, the advantages are also distinct, as you can see below:

Paid or organic traffic: what are the advantages of each? The image is an infographic in which on the left side we have the advantages of organic traffic, which are cost-effectiveness, long-lasting results and building authority. On the right side are listed the advantages of paid traffic, which are faster and more measurable results, better segmentation of the target audience and greater reach.

So, you are certainly asking yourself: with advantages on both sides, which is superior?

Organic or paid traffic: which is better?
Well, you may have noticed something interesting about the advantages of each traffic model… It’s as if one complements the other, right? Well, that’s exactly what happens!

You don't have to choose one or the other to be successful in your business, you can use both at the same time!

If you're a Dragon Ball fan, you'll definitely remember the fusion, here the exact same thing happens! Paid traffic and organic traffic form a powerful Super Saiyan union that brings more visitors to your pages and, consequently, increases the chances of conversion.



So, let's be clear: both types of traffic complement each other , so there is no one that is better than the other. It is essential to think of a strategy that aligns them with your goals.

What about you? Have you been betting on this powerful combination to boost your business? If your answer is no, we can help you! Get in touch with us, and we will implement this Super Saiyan strategy in your company.