What are link attributes?

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A URL that acts as a bridge between two sites is called a link.


Link attributes are descriptions that the site that posted the link uses to show Google its relationship to the URL.

Until now, the only link attribute that existed was the “nofollow” attribute.

This attribute was a necessary link attribute to prevent the page's reputation based on the inbound link from being passed on to the linked page.

New Link Attributes
In September 2019, new link attributes were announced for the first time in about 15 years: "sponsored" and "ugc."

Sponsored attribute

This attribute indicates that the link sales directors email database was provided in exchange for something, such as an advertisement or a reciprocal link.

ugc attribute
UGC stands for "user generated content," and you might assign this attribute to links to blog comments or forum posts, for example.

These attributes can be used simultaneously.

summary

The nofollow attribute was originally introduced in an era when backlinks were considered a powerful SEO tool, to prevent the creation of large numbers of self-created backlinks through comment spam.

However, because the linked site does not receive any evaluation, it is often used for purposes other than its original purpose.

So how will these newly introduced link attributes affect SEO going forward?


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