App ratings and user reviews

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This is another big difference between ASO and SEO. In the App Store, each app has its own rating. These ratings act as a kind of social proof for the app – people are much more likely to click and download an app when they see that it has a good rating.

Reviews, on the other hand, play a very similar role; users' decisions about whether or not to download an app are often influenced by the comments users leave about the app.

Keyword Research
Keyword Research is a crucial part of SEO. It direct mail marketing for personal injury email list is also very important for anyone working in ASO.

However, there is one big difference: when it comes to Google, we can access accurate data with monthly keyword search volumes using the AdWords Keyword Planner, but there is no way to get accurate keyword data for keywords searched in the App Store. Of course, there are some ASO tools that can help you out.

However, none of them will give you the kind of data that SEO professionals take for granted when it comes to search engines.

Positioning location
This is another difference between SEO and ASO. SEO aims to get a website or blog to appear in the top results of the main search engines: Google, Bing, Yahoo or even YouTube, while ASO aims to position an app in app stores such as Google Play and App Store.

Main elements of ASO positioning
Below you will find the basic elements that you should consider to achieve good positioning of your APP in the different application stores:

Name or title of the application
Of course, the name of your app will be the gateway. It will help you get more downloads and is a key factor when the user searches for an app in the search bar of the app stores.

Of course, if you have a business and you are making an app, the name of the app should be associated with the business and should be aligned with the brand, but that is not the only thing you should consider.

Using the right words in your app title can mean success. Look for terms and words that users might be considering. You can use the Google Trends tool to research the most searched terms.

You should be careful with the size of the name, it is 50 characters in the App Store, while the Play Store only allows 30 characters. Also, when a user does a search, they only see the first ten characters of your app name. Consider whether it is worth adding one more word to the title.

Look for apps that appear when someone searches for your app name or keywords. Pay attention to whether there are already apps with the name you want to use, as stores can remove and suspend your app if they consider it plagiarism.

Don't use long or difficult names and avoid accents, hyphens, subscripts and other characters.

The name should be easy to remember and pronounce, this way users will not be tempted to download another application and word of mouth will spread more easily.